Legal
Immigration Law
A campaign showing how an immigration law practice could explain complex services in trustworthy Chinese-language content.
Campaign strategy
The thinking behind the grid.
An authority-first campaign built around high-intent questions, plain-language education, and clear paths to consultation.
See the searches behind the ideaCampaign scenes
A closer look at the visual direction.
Search evidence
Chinese queries the campaign is built to capture.
Chinese appears here only as search evidence. Every query includes an English gloss.
- 温哥华移民律师 “Vancouver immigration lawyer”
- 加拿大工签咨询 “Canada work-permit consultation”
- 家庭团聚移民 律师 “Family sponsorship immigration lawyer”
Content system
Planned campaign components
- 01 Question-led explainers
- 02 Service pathway cards
- 03 Professional profile system
- 04 Consultation handoff
Apply this thinking to your category
Start with the searches, then decide what to make.
The free market check maps the questions people ask before recommending a plan.
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